Evidence

Thinking in public.
On leadership, systems,
and what the work teaches.

These articles are written from practice, not from a distance. They cover leadership, AI policy, career transitions, and the systems that shape how people build careers, organisations, and lives. The voice is direct. The arguments are meant to hold up to scrutiny.

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Featured · Leadership & Thought Leadership Leadership & Business Consulting · Thought Leadership

Who Answers for This Decision?

Dan Davies calls it an accountability sink — a structure built so that consequences get absorbed before they can travel back to the people who caused them. This is not incompetence. It is architecture.

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Originally published February 2026 · LinkedIn

From the ML researchers who built LaundryML — a tool that generates clean-looking explanations for biased AI models — to Uganda's 2026 elections, to Alberta's emergency rooms, to the aftermath of a cartel operation in Puerto Vallarta: the same architecture appears across different countries and different systems.

The feedback loop between those who bear the consequences and those who made the decisions is not slow. It is severed, intentionally. Accountability sinks are not new. What AI provides is an escalated and expanded version of something we already knew how to do.

The solution is not a better algorithm. It is not a stronger resolution. It is leaders — in technology, in government, in business, in community — who are willing to remain connected to the consequences of their decisions.

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All articles

From the practice.

Leadership & Business Consulting

Transformative Communication: Why Most Teams Talk Past Each Other

When leaders were asked what percentage of their problems stem from poor communication, the lowest answer was sixty percent.

Most organisations treat communication as a soft skill — a vague aspiration that gets a slot in the annual appraisal cycle and a training module nobody remembers. The gap between how leaders believe they communicate and how their teams experience them is consistently wider than any of them expect. This article covers the outside-in problem, psychological safety as an information problem, and the three distinct communication cultures — only one of which produces genuine innovation and trust.

Originally published April 2025 Read
Thought Leadership · Uganda & East Africa

A Bad Road Cannot Lead Us Home

An open letter to Dr. Lawrence Muganga on Uganda's AI future — a practitioner's rigorous engagement with a $1.2 billion national AI proposal.

Uganda's nominal GDP stood at $56.6 billion in 2024. The $500 billion target Dr. Muganga's proposal requires sustained annual growth of 14–18% for 14 consecutive years — a rate no sub-Saharan African economy has achieved at scale. This article runs the feasibility check, costs a credible alternative, and makes the case that the wrong mechanism does not merely delay the outcome — it consumes the capital and political will needed to build the right one.

Originally published March 23, 2026 Read
Leadership & Business Consulting

Burnout Is Not a Personal Problem. It's a Leadership Signal.

When a leader's team burns out while the leader appears fine, that is a different and more serious signal.

The most important thing to understand about burnout in teams is this: leaders model the relationship with work that their teams replicate. A leader who never disconnects communicates — regardless of what they say in team meetings — that disconnection is not actually acceptable. This article covers the neurochemistry, the four diagnostic questions, and what recovery actually requires structurally rather than tactically.

May 2026 Read
Leadership & Business Consulting

Values-Driven Leadership: Why Ethical Leaders Win in the Long Run

Being a values-driven leader is often inconvenient, occasionally costly, and always worth it.

In a world obsessed with quarterly results, ethical leadership can feel like swimming upstream. But organisations whose leaders hold to their values consistently outperform, outlast, and outshine their competition — not because virtue is rewarded in some abstract sense, but because trust is a structural asset. This article examines the three dimensions that actually matter, why values without systems are decoration, and the vulnerability question most leaders avoid asking.

Originally published April 2025 Read

Looking for the personal writing?

The Newcomer's Survival Guide, the Easter satire, the burnout battle plan — Brian's personal, non-professional writing lives at brianssennoga.ca. Same voice, different register. No consulting agenda.

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